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How Search Engines Work

The first basic truth you need to learn about SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by e piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. Sometimes crawlers will not visit your site for a month or two, so during this time your SEO efforts will not be rewarded. But there is nothing you can do about it, so just keep quiet.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.

When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one pages (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index to the search string.

There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, MSN, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you'd like to be at the top.

The last step in search engines' activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.

What Is SEO?

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.

Although SEO helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.

SEO can be a 30-minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.

Website Optimization

Website Optimization is a complex issue, but should be known by every entrepreneur who wants to succeed on the Internet.

According to the dictionary of the Royal Spanish Academy, optimize is finding the best way to perform an activity. Therefore, optimization of your website would make it comply with the best possible with each of its functions.

Recall that if a site is designed only to achieve success in the Search Engines, better known as search engines will not be successful with users as the machines do not buy, not sell it. If, however, is intended only for individuals, difficult to achieve a good positioning in search engines and users will not find, therefore, not sell. In conclusion, a successful web site must comply with both their functions inevitably related to Search Engines such as those associated with the usability by site visitors.

We have said that anyone wishing to succeed in the Internet market should make a website that is a true "virtual branch." That is, this should be an extension of your company and operate as a local online. For this, the site must achieve the objectives for which it was created, must be compatible with the principles and policies of the Company, be functional and actually transmit useful information to its users.

In order to reach a site that complies with the characteristics listed above, you must have the help of a Web Optimizer you know how that site should work and how to achieve it.

Google Optimization

Tips to consider optimizing your site before sending it to Google. Following these tips can get Google to record better your website.

1.If your website has the Welcome screen,

make sure you have a text link that allows visitors access the site. It is common to see many sites with a welcome screen very striking and full of effects thrown into Flash but no other way to access the site. It is advisable to have a text link that gives access to the site "traditionally" because Google can not read Flash pages and therefore can not access the rest of the site.

2.Sure not to have broken links.

Sounds pretty obvious. But it's impressive the number of errors experienced by the Google engine daily due to broken links. So we would have to check all internal links on our site.

3.Check the labels TITLE

The title of the pages is very important to Google, so you should check that the TITLE tag is relevant to the content of the page in question. This does not mean you have to put a title of more than 20 words, but rather in keeping with the content and easy to read by search engines and surfers.

4.Check the META tags

Rumors that Google is not interested in the META tags are not entirely certain. Google uses these tags to describe a website when there is too much code to read. So enter some valid as META tags KEYWORDS and DESCRIPTION for keywords and site description respectively.

5.Check ALT tags

ALT tags should be the least likely used by webmasters. We add these tags to describe images for them. They are not a factor, but a plus for Google.

6.Check your frames (frames)

A frame is a frame or separate box in which we can load a web page. If you use frames that Google can not index us 100%. I personally recommend not using frames, but if you decide to use them read this article.

7.Have you got dynamic pages?

It is known that the web evolved greatly in recent years, and that more and more pages based on dynamic scripting languages (PHP, ASP, etc.).. But it seems that Google is limiting the amount of dynamic pages it indexes, so we could include some static pages ... when the momentum is not necessary.

8.Regularly update

This is a very important aspect that you should consider, as quickly Google indexes more pages that are updated with some regularity. Podes note that the number of pages indexed by the search engine is increased if you update daily, but may stagnate or decrease if not provide new content. I recommend you put a META option in the header to tell Google how often you should return to reindex.

9.Robots.txt

This file can be very helpful if we use it correctly. With robots.txt you can filter search engines recorded our website and to restrict access to certain URL's that do not want to be indexed (login page, file folders, etc.).

10."Cahe Cache or not?

Google maintains a cache of some pages to have a faster access to them. Some webmasters prefer not to be cached, or Google cachee our pages all we have to do is place the following META tag between the heads:

•META NAME = "ROBOTS" CONTENT = "NOARCHIVE"

•With that prevent robots from caching and archiving our pages.

Online Forums

You can make money online by starting your own online forum and putting adsense or affiliate ads on it.
This idea is particularly more popular in pakistan because people like to have discussion online.
You should start thinking about starting a forum in your best area.
Here are some ideas for you

Forex,
Cricket Discussion Forum,
Sports forum,
Your city forum, Fasion,
shopping,
Jobs Forums
Political Discussion Forum
etc......

Student Discussion forum, where students can login and ask questions and other students can answer those.
Doctors Forum, where people can ask questinos about health problems
Professionals forum, where professionals can meet and network
Business Forum, where business men can meet and share ideas The possibilites are endless, you can choose any as per your experties.
Once you have decided what will be topic of your forum, then next step is to build a forum.
First step is to get domain registration and hosting for you forum. For that you need to either contact your ISP or some third party hosting service e.g. webdevelopmentseo.com
Once you have gotten the website domain and hosting, next step is to install a free forum software.
We highly recomment PHPBB as it is free and most popular intenret forum software. Seek help from some web developer or professional to help you install that or you can hire any web development company to do it for you e.g. webdevelopmentseo.com
You would also need to apply for a adsense account so that you can make money from it. Here is the link to get google adsense account:

Then setup rooms in your forum and make sure to post some interesting topics on your forum.
Now is question of driving traffic to your forum. You can either use SEO or Adwords to buy traffic from google for your forum. Once you have your forum established make sure to moderate your forum on daily basis and add new posts and reply to questions.

Affiliate Marketing

If you are any way intouch with Internet Marketing world, you must have heard this word "Affiliate Marketing" many times.

What is affiliate Marketing? In very simple words, Affiliate Marketing is a partnership between you and webmaster whose affiliate you are. In this partnership, you are supposed to drive traffic to his site, and when some body buys a product from that webmasters website, you will get rewards.

The reward is typically called Affiliate Commission. An affiliate commission can be as low as 5% and as high as 80%, depending on how much the webmaster is willing to give you.

This is the best form of making money online, because it does not cost you any thing at all. You dont need to spend a single penny. The top affiliates can earn millions per month, while any affiliate who has traffic on his site can make a reasonable earning from it.

There are many popular affiliate networks that you can join. If your site has good deal of traffic you can monetize it in a big way.

The most popular affiliate programs on internet, that are very well known are Ebay and Amazon affiliate programs.

These programs are very popular because they are widely trusted merchant auctions and if you refer people to them, you will most likely get good commission.

A lot of people are making huge money from ebay and amazon affiliate programs while working from home at their convenience time. You can go to Ebay.com and Amazon.com to apply for affiliate program.

Develope A Blogs

A Blog is an online journal about most recent happenings about something. I highly recommend starting a blog because blog is the easiest and cheapest way to start making money online. You can start a blog free. You can easily learn how to make a blog, but first you need to know what your blog is going to be about. Topic selection is most important part of Blog marketing because this is going to determine your earning, I will talk about that later. Let me give you some examples. You can start a blog on any of following topics, or any other topic you like and feel more comfortable.

Forex

Jobs

Fashion

About Jewellery, Diamond, Gold

Now how can you start a blog. It is simple. There are many free blog sites, like blogger.com. Register a free account, if you have a Gmail account, that can be used to create a blog too. Post 1 topic every day, then do some SEO and you will see traffic will start coming on your site. You can take professional SEO services for your website from any professional web development company like webdevelopmentseo.com. Once your website is start to get good traffic you can monetize your blog by applying for Google Adsense.

Develop Articles Website

This is another very important way to make money online from home. If you are a good writer, you can write articles about a specific topic and build a website on that topic. The topic must be very specific and should help people. Once you wrote the articles in you Niche, you need a web design template to put your articles in shape of a website. Search google for "Free website templates" and you will see dozens of sites that are offering free web templates. Then seek help from a web designer or any professioanl web development company like webdevelopmentseo.com to put your articles into your website template and host it with your hosting company.

You should apply for a free adsense account to make money on your article websites too. You must also perform SEO on your site so that search engines take notice of your site and give it good ranking in search results, you can take help from webdevelopmentseo.com, which are very good in SEO. Once your site is ranked high, you will start to mak very good money every month while living home at your internet.

Making Money on Internet

The concept to make money online via internet is not new, but it not been as popular here. There are a hand full of people who knows how to make money on internet working from home. But this a real fact that if you learn this art, you can make more than 100,000 Rupees / 1200$ every month online.

There are many people who are making handsome money using online marketing methods, not in thousands dollars ($), but many people in USA are making millions per month via these methods. So I would like to share few such methods with you, which can be very useful for you.

How to Get Start making money?

First thing, how to get started? This is very basic question that every body will ask. First thing is you need to understand how will you make money online from home.

There are a number of ways to do that.

 

• Start a Blog
• Get Adsense Ads (google services)
• Become an Affiliate
• Start an Online Forum
• Sending emails to persons
• Provide any service
• Online shopping
• Website that has informative articles.
  

The idea of online money making is attractive to many because of the benefits it offers. Primarily, because of two main motivational factors:
Frist, the lucrative potential of the internet, as one can earn in dollars.
Second, the personal freedom that comes, becuase you can work from any where, no geographical limitations. Whether you live in a village, city or far from area. Even there is no fixed schedule you have to follow, you can work anytime at your convience.

One does not need to suffer through monotonous day jobs which offer poor returns for the time invested.
Indeed, why make $7 to 10 an hour selling coffee behind a counter when you can easily earn the same amount by spending 10 minutes to write an article on your blog?
Even if you are not looking to work full-time at home, the internet offers a viable source of money which can help to supplement your regular income.

Cataloging the different ways to Make Money Online
If you perform a basic search on Google, it will reveal many ways to make money online and most of the websites listed in the search results pages seem to focus on the same methods of earning money.

I thought it will be a good idea to categorize and compile a list of the online money making methods available so that future visitors will have a reference point which provides them with all information they need.

This list uses a rather broad categorization, which I believe covers most of the ways to make money online. More methods and examples of how to make money online are added regularly to our list.

1. Set up a Blog or Website for Profit
One of the best ways to earn money online is to create a website or blog which allows you to earn money from the display of advertisements or the sale of products and services.

There are many different types of money making blogs which will help you to make money and you will need to pick a model that suits your interests, schedule and skill levels. A simple no frills blog will allow you to easily pull in at least several hundred dollars in a month through the use of paid blogging websites alone.

For more information, check out webdevelopmentseo's and forumpakistan's archive of articles on how to make money blogging. Apart from blogs, other websites can easily help you to generate passive income as well. These can range from e-commerce websites, social communities and information portals to basic article pages for affiliate programs.

2. Learn about Affiliate Marketing and Art of Selling
This involves promoting a specific product or service and earning commissions whenever the referred user makes a purchase based on your recommendations.

Affiliate marketing is a big and profitable industry that covers a wide spectrum of topics and fields. If you have got an interest in fitness, you can make money promoting fitness videos or courses e.g. videos to loss your weight. In fashion wear, you can earn commissions by recommending friends to clothing or t-shirt of companies which are offering affiliate programs.

The amount of money you make depends on what you are selling. If done correctly, affiliate marketing is one of the most powerful ways to make money from the web. Advertisements.pk, Amazon, commission junction and Click Bank are few biggest affiliate market places that you can use if you are branching out into affiliate marketing.

3. Start an Online Business / Website
Starting your own online business or company allows you to make money off the provision of specific services or products you may have. Some examples of popular online trades include web design, web hosting, online shop to sell your products, copywriting and internet marketing.

It is not difficult to start a business. It is all about hiring the right people or having enough knowledge and connections within a specific industry. You should do some in depth research before you decide to settle on a specific niche for your business. webdevelopmentseo.com is the most reliable company to develope your online business website at very reasonable prices, they also do optimization for your website / online business.

4. Try Out Domaining and the Online Real Estate Trade
This is the business to purchas, sell, develope and making money from domain names. A domainer purchases many domain names and sells these to interested buyers. This is similar to real estate investing offline and domainers also make money by developing websites and reselling it to a buyer.

This practice is known as site flipping and can make you a tidy sum of money if you know how to build an attractive and profitable website. For a rough estimate of how much money you can earn from site flipping, check out the SitePoint Marketplace to browse through the collection of websites for sale.

5. Participate in Get Paid Websites
There are hundreds of websites out there which you pay you to read emails, do surveys, sign up for trial subscriptions, online data entry and surf the web. Websites that pay you to complete offers are worth examining because they usually include affiliate programs with recurring commissions to be earned.

The benefit of get paid to websites is that you do not need to have your own website or any personal skills at all. The downside is that there are a lot of get-paid-to scams around and finding websites that are legitimate can be fairly difficult.

There are also many social media websites out there that will pay you to participate in their community. This collection of social media websites usually operate via a revenue-sharing system, which allows you to earn a share of the overall ad revenue. How much you earn depends on how much your submitted article, video or image is viewed.

Basic tips to earn more through adsense

How much revenue do you generate from Google Adsense?Recently there has been a lot of discussion about people who earn over $10,000 a month just from Adsense. Furthermore, there are rumors of a few individuals who earn over $1 million a year just from using the power of Google advertisements.So what is Google Adsense and how can you use this program to earn a six-figure income?About two years ago, Google created this program to help websites to monetize their web-traffic.Here’s how it works:Webmasters obtain a special code from Google which then displays targeted ads on their website. Whenever a visitor clicks on one of these ads, the webmaster earns a commission. Unlike other online businesses, there is no selling involved. All you need to do is get people to click on the ads.Although this is an excellent way to generate an income, many websites are not effectively maximizing their Adsense potential. As a result, they are leaving a lot of cash on the table.The question is how can you increase your Adsense revenue without increasing the number of web visitors?The key to earning an income with Google Adsense is to have your ads match the rest of the site, making them look like part of your content. Your focus is to avoid having the Adsense blocks look like blatant advertisements.The following are six ways that you can do this and increase your revenue at the same time:

1) Find the right place- Most website visitors read content that is in the middle of a webpage. As a result, the best place to put your Adsense block is in the top part of the page, at the beginning of your web content. You want to weave the Google Ads into your web content to give the appearance that they are extra links which expand on the information of the page.

2) Use the Large Rectangle-With Google Adsense, you have the option of picking different ad formats. Most of the time people opt to use the Leaderboard (728×90) or Wide Skyscraper (160×600) style ads. Unfortunately, this is the wrong choice, because both look like blatant advertisements. Instead smart webmasters have found that using the Large Rectangle (336×280) yields the best amount of click-thrus.

3) Ditch the border- Many people experience a sharp increase in Adsense revenue when they changing their border. What they change is very simple…they get rid of the border on their Adsense blocks. This is another way to make the advertisements look like useful web content.

4) Adapt the font- Whenever you write content, it should be the same font size and style as your Google Adsense block. This will help make it appear that the advertisements are a natural part of your website.

5) Match the colors- In addition to changing the fonts, you also should match the colors of your website. For instance, if your content is written in black, and your hyperlinks are blue, then the Adsense blocks should also be the same color. Again, this helps the advertisements appear to be normal web content.

6) Don’t have too many distractions- On a webpage, it is important to give web visitor a limited number of options. By having too many links and graphics, the web visitor might go to a section that doesn’t help increase your profits. While it is important to inform and entertain your web visitor, it is also vital that you monetize your site. So if the main focus of your site is to earn an income through Google Adsense, then get rid of all non-essential links and graphics.By taking the time to implement these six simple steps, you’ll see a dramatic increase in the click-thru ratio of your ads. If added to all of the content of your site, your Adsense income will skyrocket.

How To Earn Through Revenue Sharing Content Sites

Writing Online And Earning Revenue From Content

I was quite surpised at how many content sites there are now, were you can earn ad revenue from writing useful and unique content on the web, and I was also surprised at the quality of the sites too.

Article content sites have the potential especially if you own one to make a huge percentage of ad revenue for the owner and then filter out lots of ad revenue for it's members, if they provide useful content that is in demand or on a popular topic.

And the best ones are the ones that you can get paid by Paypal as there is no waiting for checks to clear as you know the money is going to be transferred once you reach a set amount, but by far the best thing about joining a content site is that if you really love to write then you can earn a serious amount online, bear in mind you have to write almost every hour of the day at first and promote your links to your articles at every given chance you get, non stop marketing is apparent here.

But a large portion of traffic to your article content if done right would be from the search engines, if you have used the right keywords related to your articles targeted content.

Getting inbound links from other sources such as article directories and blogs and related websites all help to draw traffic to your content sites, aswell as this free advertising and social marketing resources can benefit your search engine ranking too.

A good tip when writing for these content sites is to update your article content quite regularly as this could boost your search engine ranking especially if you are adding more useful content, sites link Squidoo have more resources to add to your articles than any other, oh and here too at Hubpages of course.

Writing Content To Earn Some Extra Cash With Revenue Sharing Sites

• Constant Content
  Writing your articles to get bids on your article content, set your prices fairly and you could make some steady sales on your quality content.
• Write And Earn At Helium
  See how I've structured my articles and see how content goes a long way to earn money to your Paypal account.
• Write and earn royalties based on your articles unique and original content
  Write up your hobbies in useful content for others to read and find useful and earn the rewards of ad revenue royalties.
• Revenue Sharing: Writing Content At Xomba
  50/50 revenue sharing at Xomba.
• A Blogging Revenue Sharing Site
  Write blogs on your favourite subjects and get paid for it along the way.
• Two Free Blogs At Today.com
  Get your two free blogs to blog about anything you like and earn from your blogs too and the article gold scheme which is currently in Beta!
• Associated Content
  Write articles, upload videos, photos all in one and earn from the views and the traffic that the content that you write and create generates.

Earn Money Through Google Adsense

Google’s AdSense is a fascinating revenue-sharing opportunity for small, medium and large web sites. Some webmasters are designing brand new sites specifically for serving AdSense text ads, however it’s against the AdSense rules to design a site purely for AdSense, so you’ll want to include a few Affiliate links or sell your own product, too.

Steps

1. Determine a goal for what you want to earn using AdSense. Of course, you want to earn a lot, but make sure it's realistic.
   
   • Consider that to earn $1 a day per page, you need, per page…
     
     • visitors, 5% click-through rate (CTR) and average 5c payout.
     • Or 200 visitors, 10% CTR and an average 5c payout.
     • Or 100 visitors, 10% CTR, and an average 10c payout.
     • Or 100 visitors, 5% CTR, and an average 20c payout
     
     
   
   
2. Consider whether these goals will be possible given your site. If it's too tough, create two sites, each attracting half the number.
3. Start building keyword-rich pages containing well researched, profitable keywords, and get lots of high quality links to your site. For example, if your site is about topics such as debt consolidation, web hosting or asbestos-related cancer, you’ll earn much more per click than if it’s about free things. On the other hand, if you concentrate only on top-paying keywords, you’ll face an awful lot of tough competition. What you want are keywords that are high in demand and low in supply, So do some careful keyword research before you build your pages.
4. you’ll face an awful lot of tough competition. What you want are keywords that are high in demand and low in supply, So do some careful keyword research before you build your pages.

How to Improve Your Adsense Earnings

Those webmasters who have been making money have many strategies to share with you, the struggling newbie who wants to try Adsense. Utilizing these strategies has been shown to increase earnings for others, and hopefully, will do the same for you.

Here are some proven ways on how best to improve your Adsense earnings.

-> Focus on just one Adsense ad layout. Most marketers agree the best performing layout is the large rectange, (336X280). It has been shown to have a better click through rate (CTR). With this layout, the ads look like regular links on your site. People are more likely to click on them.

-> Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

-> One of the most strategic things you can do, is to manipulate where on your page the Adsense appears. Most find that placing it at the top, so that it is the first thing your web audience sees is the best thing. Don’t let it hide, make it stand out. The increase in your earnings will reflect an obvious Adsense placement.

-> It’s important that the weblinks are to sites of interest. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

-> For a long-range strategy, try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as adsense text, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.